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What happens to subscribers when I raise App Store prices?

Existing subscribers keep their current price by default, and may see a notice or consent step depending on Apple's rules.

Written by Stefan Milovanovic

When you increase the price of an auto-renewable subscription in the App Store, existing subscribers keep their current price by default.

Depending on Apple’s App Store policies and local regulations, subscribers may receive a price increase notice or be required to explicitly consent before the higher price takes effect.

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