Pricing Logic & Strategy
Dive deeper into how Mirava automates global pricing with PPP, FX, and smart localization tools to maximize your revenue.
By Stefan1 author16 articles
- What is purchasing power parity?The Mirava Index goes beyond classic purchasing power parity, built from real app subscription data per market.
- How much revenue can premium pricing add with Mirava?Early users have typically seen 15-40% revenue gains with premium pricing, results aren't guaranteed.
- How often are foreign exchange (FX) rates updated in Mirava?FX rates update daily in Mirava, and you can also set custom rates manually if you prefer.
- Can I set a fixed price per country in Mirava?Yes, you can set a fixed price for any country, overriding the Mirava Index or FX-based adjustments.
- Does Mirava support Apple’s custom pricing options?Yes, Mirava supports the price tiers and alternate prices available in Apple's dashboard.
- Can Mirava work alongside Stripe for subscriptions?Yes, Mirava handles regional pricing while Stripe processes payments, the two work together.
- How is Mirava different from manual price updates?Update prices across apps, regions, and platforms at once, instead of managing each dashboard by hand.
- Does Mirava preserve existing Google Play prices?Yes, existing subscribers keep their current price by default when you update pricing on Google Play.
- What happens to subscribers when I lower App Store prices?Existing subscribers renew at the lower price by default, this is Apple's rule and can't be overridden.
- What happens to subscribers when I raise App Store prices?Existing subscribers keep their current price by default, and may see a notice or consent step depending on Apple's rules.
- Can I disable price preservation on App Store increases?No, price preservation on App Store price increases is set by Apple's rules and applied by default.
- How does the App Store handle price-increase consent?Explains Apple's rules on subscriber notice and consent when a subscription price goes up.
- Can adaptive pricing target a specific revenue goal?No, adaptive pricing translates your base price across countries, it doesn't optimise toward a revenue or ARPU target.
- Does adaptive pricing manage price increases over time?No, future price increases need to be set and synced by you, adaptive pricing doesn't manage a progression on its own.
- Can adaptive pricing target states or regions?No, app stores only support country-level pricing, so state or region-level pricing isn't possible.
- When does Mirava's premium strategy make sense?Explains when the premium pricing strategy pays off, typically for apps that already have active sales.