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What happens to subscribers when I lower App Store prices?

Existing subscribers renew at the lower price by default, this is Apple's rule and can't be overridden.

Written by Stefan Milovanovic

If you decrease the price of an auto-renewable subscription in the App Store, existing subscribers will automatically renew at the lower price.

The App Store does not allow preserving the higher price for existing subscribers when prices are decreased. This behavior is enforced by Apple’s App Store rules and cannot be overridden by Mirava.

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