The basic pricing strategy uses simple foreign exchange rates to convert your base USD price to local currencies - this is the traditional approach most developers use. The premium pricing strategy (available for apps with active subscriptions) uses our smart pricing algorithm that incorporates purchasing power parity, making your app more accessible in markets with lower purchasing power while potentially increasing revenue in markets where users can afford higher prices. Premium strategy considers economic factors beyond just currency conversion.
How does a basic price strategy differ from a premium price strategy?
Written by Stefan Milovanovic
Updated over 6 months ago